Direct Marketing | Print
-
Direct Marketing | Print
More to the Floor
Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually
-
Direct Marketing | Print
Press 1 to Be Targeted
Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross
-
Direct Marketing | Print
The Fab Five of the DM Service Sector
The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance
-
Direct Marketing | Print
Painful Changes
When I was younger, I ate just about anything. I had no great worries about weight gain. I didn’t have to worry about cholesterol.As the years passed,
-
Direct Marketing | Print
UNSEASONAL SPLENDOR: Gimme Tax Shelter
On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment
-
Direct Marketing | Print
PRINT: Quebecor, World Color to Merge
Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,
-
Direct Marketing | Print
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
-
Direct Marketing | Print
1to1, the Magazine
The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate
-
Direct Marketing | Print
New York Times Targets Chinese-American Market
The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New
-
Direct Marketing | Print
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening