Direct Marketing | Print
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Direct Marketing | Print
Insurance Loses That Personal Touch
Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared
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Direct Marketing | Print
PRINT: Quebecor, World Color to Merge
Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,
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Direct Marketing | Print
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
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Direct Marketing | Print
New York Times Targets Chinese-American Market
The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New
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Direct Marketing | Print
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening
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Direct Marketing | Print
EDUCATION: Readin’, Writin’ and Telemarketin’
In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of
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Direct Marketing | Print
Investment Initiative: Xerox earmarks $30 million for call centers
Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business
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Direct Marketing | Print
Silly Sneaker Site
Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products
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Direct Marketing | Print
CONGRATULATIONS: For the Record
For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose