Direct Marketing | Print
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Direct Marketing | Print
Edith Roman to Manage Egghead.com List
Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to
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Direct Marketing | Print
A Little Bit Marketing Savvy
Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny
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Direct Marketing | Print
THE LIST BUSINESS: DMI-ALC Merger Apperas Off
The proposed takeover of Direct Media Inc. by American List Counsel Inc. was halted July 30 with the expiration of a letter of intent signed in June.
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Direct Marketing | Print
Grey Direct Acquires MarketData Solutions
Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey
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Direct Marketing | Print
Virtual Bank Spreads Its Wings
Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The
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Direct Marketing | Print
Montgomery Ward Free of Chapter 11
Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase
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Direct Marketing | Print
Separate Models for Separate Segments?
One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables
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Direct Marketing | Print
Turning Obstacles Into Assets
In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing
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Direct Marketing | Print
ASL, Former Exec Drop Lawsuit and Other Claims
A lawsuit between two list companies and arbitration proceedings over a key executive’s termination were resolved with all claims of wrongdoing dropped,
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Direct Marketing | Print
Insurance Loses That Personal Touch
Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared