Direct Marketing | Print
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Direct Marketing | Print
MEDIA WATCH: Grammatical Grousing
We don’t generally expect to find references to direct marketing in books about proper grammar. But Constance Hale manages to cite DM issues three times
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Direct Marketing | Print
Secure Delivery
Distributing samples door to door is the fastest way for a brand to engage a consumer.”It can immediately produce spikes in your sales volume,” says Ruth
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Direct Marketing | Print
InfoUSA Taps Henricks as Executive VP
InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.
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Direct Marketing | Print
Grolier Buys Weldon
Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based
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Direct Marketing | Print
DM Powers, Activate!
Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs
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Direct Marketing | Print
Industrial Strength Auctioning
After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show
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Direct Marketing | Print
Fleet Settles Charges With FTC
Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle
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Direct Marketing | Print
The System Is Down
A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June
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Direct Marketing | Print
Bring Me Your Web-Savvy, Yearning to Buy a Home
Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was
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Direct Marketing | Print
Cease and Desist
Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been