Direct Marketing | Print
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Direct Marketing | Print
FCC Calls for Hands-Off Policy on Internet
The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s
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Direct Marketing | Print
Who’s Got MAIL?
Though there’s no ranking of direct mailers by volume, the big ones appear to be very traditional DM companiesIt’s the perfect question for a bar bet
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Direct Marketing | Print
INTERACTIVE: Steel This Web Site
Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels
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Direct Marketing | Print
CATALOGS – Mailers Upbeat: DMA Survey
Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing
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Direct Marketing | Print
Life at the Top
Want to earn top dollar? Become a chief executive officer at a direct marketing company with annual sales of more than $25 million.Last year, those executives
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Direct Marketing | Print
Going Buy-Buy
If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO
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Direct Marketing | Print
Insurance Agents and Brokers
Many people believe that direct marketing – fueled by anticipated growth in Internet sales – spells doom for independent insurance agents. But not Patricia
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Direct Marketing | Print
Location, Location, Location
There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from
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Direct Marketing | Print
Edith Roman to Manage Egghead.com List
Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to
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Direct Marketing | Print
Separate Models for Separate Segments?
One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables