Direct Marketing | Print
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Direct Marketing | Print
Former MASA Head Robert Huse Dies
Robert M. Huse, retired president of the Mail Advertising Service Association, died July 25 after a lengthy illness. He was MASA’s president for 23 years
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Direct Marketing | Print
Hey, MCI: Lay Off, Will Ya?
Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in
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Direct Marketing | Print
Advo Adds Newspapers
Cooperative mailer Advo Inc., Windsor, CT, plans to distribute its print advertising products in newspapers, instead of only by mail. The company is in
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Direct Marketing | Print
Three Strikes: Sports teams improvise fan contact strategies duringwork stoppages
Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn’t matter. Three major professional sports
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Direct Marketing | Print
Back-to-School Special
The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint
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Direct Marketing | Print
FCC Calls for Hands-Off Policy on Internet
The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s
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Direct Marketing | Print
Preaching to the Non-converted
By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth
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Direct Marketing | Print
It’s Still in the Incentives!
The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub
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Direct Marketing | Print
Fleet Settles Charges With FTC
Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle
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Direct Marketing | Print
Who’s Got MAIL?
Though there’s no ranking of direct mailers by volume, the big ones appear to be very traditional DM companiesIt’s the perfect question for a bar bet