Direct Marketing | Print
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Direct Marketing | Print
Canadian Connection: USPS negotiates new postal pacts with Canada
Plans for improved mail service between the United States and Canada were set in motion in Washington last month with the signing of new service agreements
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Direct Marketing | Print
MEDIA WATCH: Grammatical Grousing
We don’t generally expect to find references to direct marketing in books about proper grammar. But Constance Hale manages to cite DM issues three times
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Direct Marketing | Print
Survey: B-to-B Mailers Focus on Customers
Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct
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Direct Marketing | Print
InfoUSA Taps Henricks as Executive VP
InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.
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Direct Marketing | Print
DM Powers, Activate!
Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs
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Direct Marketing | Print
Grolier Buys Weldon
Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based
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Direct Marketing | Print
The System Is Down
A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June
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Direct Marketing | Print
Bring Me Your Web-Savvy, Yearning to Buy a Home
Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was
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Direct Marketing | Print
Industrial Strength Auctioning
After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show
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Direct Marketing | Print
Sounds Like Team Spirit
Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies