Direct Marketing | Print
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Direct Marketing | Print
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Direct Marketing | Print
Paradysz Matera Hires Randy Robertson
Mailing list brokerage Paradysz Matera Co., New York, has hired Randy Robertson to open an office in Walnut Creek, CA. Until Aug. 16, Robertson had headed
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Direct Marketing | Print
Report From List Day…Uh, List Vision
It’s not news that e-commerce is big news for list professionals. Based on avid attention to the subject at the List Vision conference, held at the Hilton
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Direct Marketing | Print
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Direct Marketing | Print
The System Is Down
A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June
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Direct Marketing | Print
Bring Me Your Web-Savvy, Yearning to Buy a Home
Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was
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Direct Marketing | Print
Industrial Strength Auctioning
After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show
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Direct Marketing | Print
Cease and Desist
Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been