Direct Marketing | Print
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Direct Marketing | Print
Sweeps Saga: PCH and AFP plan for the future in the wake of public uproar
Did you hear the one about the 88-year-old guy from California who flew to Tampa, convinced he’d won $11 million in the American Family Publishers sweepstakes?How
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Direct Marketing | Print
In the News
Talk about your elaborate “Welcome to the neighborhood” gifts.Seemingly moments after I received my Massachusetts driver’s license, The Boston Globe presented
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Direct Marketing | Print
UPS Says Tax Hit Won’t Hurt Mailers
Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its
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Direct Marketing | Print
TELEMARKETING: Is There Anyone Out There?
Didn’t you used to hate it when you’d come home and find long-winded messages on your answering machine pitching aluminum siding – especially when you
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Direct Marketing | Print
Girl Stuff: MXG Media adds online TV to its magalog, Web offerings for teen girls
How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,
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Direct Marketing | Print
Coldwater Creek Plans Seattle Store
Coldwater Creek plans to open a retail store in Seattle, in the former Nordstrom building. The retailer offers its women’s apparel and jewelry, furnishings
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Direct Marketing | Print
Destination Anywhere
Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons
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Direct Marketing | Print
GAO Says NCOA Is Out of Control
A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its national change of address (NCOA) files to prevent them
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Direct Marketing | Print
Another Envelope Pusher
Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,
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Direct Marketing | Print
E-COMMERCE: Survey Projects Online Growth
Direct marketers as a group foresee 150% growth in online revenue this year, compared with 100% for other online marketers, according to a research study