Direct Marketing | Print
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Direct Marketing | Print
Travel Agents & Agencies
Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages
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Direct Marketing | Print
POSTAL: R.R. Donnelley Settles USPS Charges
R.R. Donnelley, the nation’s largest commercial printer, has agreed to pay $22 million to the U.S. Postal Service to settle civil mail fraud charges that
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Direct Marketing | Print
Words that Work
Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.
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Direct Marketing | Print
Doctor, Doctor
There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system
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Direct Marketing | Print
USPS Overhauls Return Service Fees
The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat
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Direct Marketing | Print
Grand Ole Conference
Global teleservices is the focus of the American Teleservices Association 16th Annual Conference, Oct. 10-13 at the Opryland Hotel in Nashville.The U.S.
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Direct Marketing | Print
A World of difference
Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s
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Direct Marketing | Print
Computer Industry Advertising: So Clever It’s Lame
I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody
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Direct Marketing | Print
E-LITERATURE: The Browser Did It
It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a
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Direct Marketing | Print
FISHING FOR CUSTOMERS
At least one company has come up with an idea for addressing the dearth of business-to-business e-mail lists on the market – for smaller marketers, that