Direct Marketing | Print
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Direct Marketing | Print
AG Tells Floridians: Opt Out of PCH Deal
Florida Attorney General Bob Butterworth has urged Floridians to opt out of the proposed settlement of a class action lawsuit by consumers against Publishers
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Direct Marketing | Print
Telebrands to Pay $800,000 to FTC
Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to
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Direct Marketing | Print
Chicken or Egg?
Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.
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Direct Marketing | Print
AMERICAN HEART ASSOCIATION
Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization
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Direct Marketing | Print
Harte-Hanks Acquires ZDMI
Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected
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Direct Marketing | Print
True North Merges Bozell With FCB
True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.
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Direct Marketing | Print
UPDATING THE NEW DM: Yes Virginia, B-to-B Modeling Can Work
I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is
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Direct Marketing | Print
The Net? Not Yet
About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,
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Direct Marketing | Print
What’s That Sound? Stirrings From the Next Rate Case
U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September
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Direct Marketing | Print
ONLINE AND UP FOR ADVENTURE
If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided