Direct Marketing | Print
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Direct Marketing | Print
>From the Web to the Desk
double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based
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Direct Marketing | Print
Federal Agencies Probe Long-Distance Marketing
The Federal Trade Commission and Federal Communications Commission will examine the way long-distance telephone companies advertise and market their dial-around
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Direct Marketing | Print
DOUBLE FEATURE: Y2K Meets Year of the Dragon
While we in the West have been fearing the year 2000 as a time of upheaval and computer crashes, Asians have had a different reaction. 2000 is the Year
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Direct Marketing | Print
An Organized Approach: Franklin-Covey integrates e-mail into its marketing mix
“work, work, work!” muttered the organizationally challenged Governor William J. LePetomane in Mel Brooks’ classic comedy “Blazing Saddles.” With a stream
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Direct Marketing | Print
Gotta Catch ‘Em All
Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More
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Direct Marketing | Print
E-mail Ads Get the Goods
Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,
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Direct Marketing | Print
Tektronix Hides Its Color Laser Under a Bushel
The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising
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Direct Marketing | Print
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Direct Marketing | Print
Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho
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Direct Marketing | Print
HALL OF FAME: With Honors
Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs