Direct Marketing | Print
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Direct Marketing | Print
Dressed to Sell: E-mail delivers Jos. A. Bank Clothiers’ bottom line
jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the
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Direct Marketing | Print
How to Get There From Here
At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform
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Direct Marketing | Print
TECHNOLOGY: Shape Up
Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size
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Direct Marketing | Print
A Change Is in the Air
The other day, I gave a talk to a gathering of letter carriers on the challenges the U.S. Postal Service is facing from electronic communications technologies
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Direct Marketing | Print
Strange Bedfellows: USPS, Amazon.com plan joint marketing venture
The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/
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Direct Marketing | Print
>From the Web to the Desk
double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based
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Direct Marketing | Print
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Direct Marketing | Print
Filling in pieces of the one-to-one puzzle
“The Experience Economy”, B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail
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Direct Marketing | Print
Reader’s Digest Offers Credit Card
The Reader’s Digest Association Inc., Pleasantville, NY, will market a co-branded credit card to its customers with First USA. A series of offers will
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Direct Marketing | Print
ONLINE MARKETING: Forrester: Online Sales Surging
More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research