Direct Marketing | Print
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Direct Marketing | Print
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Direct Marketing | Print
Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho
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Direct Marketing | Print
HALL OF FAME: With Honors
Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs
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Direct Marketing | Print
You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes
If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is
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Direct Marketing | Print
Sunrise at SunTrust
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
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Direct Marketing | Print
The Name Game
If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change
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Direct Marketing | Print
10 Cents a Ride: USPS proposes catalog ride-along program for magazines
The U.S. Postal Service has asked the Postal Rate Commission to support a two-year experimental service that would allow catalogs weighing up to 3.3 ounces
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Direct Marketing | Print
LEGISLATION: House Panel Revises Sweeps Act
Tough new sweepstakes regulations were approved recently by the House postal subcommittee. The revised Honesty in Sweepstakes Act (HR-70) mirrors a bill
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Direct Marketing | Print
Stranger in a Strange Land
Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over
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Direct Marketing | Print
The Message You Can’t Miss
Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer