Direct Marketing | Print
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Direct Marketing | Print
ONLINE MARKETING: Forrester: Online Sales Surging
More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research
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Direct Marketing | Print
Hopped Up: Brroklyn Brewery discovers DM to reach consumers
One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A
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Direct Marketing | Print
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Direct Marketing | Print
Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho
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Direct Marketing | Print
ROAD TRIP: News in the North
Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy
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Direct Marketing | Print
Site Unseen: The American Diabetes Association custom builds its Web sites
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors
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Direct Marketing | Print
Federal Agencies Probe Long-Distance Marketing
The Federal Trade Commission and Federal Communications Commission will examine the way long-distance telephone companies advertise and market their dial-around
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Direct Marketing | Print
DOUBLE FEATURE: Y2K Meets Year of the Dragon
While we in the West have been fearing the year 2000 as a time of upheaval and computer crashes, Asians have had a different reaction. 2000 is the Year
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Direct Marketing | Print
An Organized Approach: Franklin-Covey integrates e-mail into its marketing mix
“work, work, work!” muttered the organizationally challenged Governor William J. LePetomane in Mel Brooks’ classic comedy “Blazing Saddles.” With a stream
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Direct Marketing | Print
Gotta Catch ‘Em All
Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More