Direct Marketing | Print
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Direct Marketing | Print
Canadian DM Goes North: Increasing sales fueled by CRM, says Gustavson
A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president
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Direct Marketing | Print
Chemical Haste
Recognizing that an industrywide price slump was not going away, online marketer E-Chemicals Inc. decided that it had to streamline its system for marketing
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Direct Marketing | Print
LIST SOLICITATION: Calling All Churches…
Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a
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Direct Marketing | Print
Beyond E-mail Marketing 101
E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based
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Direct Marketing | Print
Walker Goes to Market: Priceline.com ventures boldly into the grocery business
Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation
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Direct Marketing | Print
The Blame Game: Letter carriers blast USPS statement on direct mail delivery
Sometimes you just can’t win. The U.S. Postal Service tacitly admitted last month that Standard A advertising mail is not being properly delivered to
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Direct Marketing | Print
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Direct Marketing | Print
FEEDING THE EAGLES
Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned
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Direct Marketing | Print
British Readers High on Custom
Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by