Direct Marketing | Print
-
Direct Marketing | Print
WEFA to Study DM Beyond U.S. Shores
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
-
Direct Marketing | Print
RESOURCES: It’s You, Virtually
Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called
-
Direct Marketing | Print
The Third Stream: Two established marketers try e-commerce
Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something
-
Direct Marketing | Print
Would You Buy a Car From This Plan?
AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
-
Direct Marketing | Print
Bakers and Bakeries
Research findings compiled recently by the Manhattan, KS-based American Institute of Baking point out rising sales and other related trends in several
-
Direct Marketing | Print
DM CRIME: Malicious Subscriptions
No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,
-
Direct Marketing | Print
DIRECT MAIL: Re(a)d Menace
With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our
-
Direct Marketing | Print
A Better Supermodel Than Kate Moss: Anglophile catalog mines for top candidates
Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate
-
Direct Marketing | Print
Beware: The old DR rules apply to the new medium Web Response
Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication
-
Direct Marketing | Print
DMA Plans to Form Info Service Council
The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s