Direct Marketing | Print
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Direct Marketing | Print
The Pros and Cons of Prospect Databases
Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely
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Direct Marketing | Print
Time Dogs USPS as It Ponders E-Commerce
No doubt you’ve been hearing a lot about e-commerce from the U.S. Postal Service.Does it mean the USPS is preparing to enter the Internet service provider
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Direct Marketing | Print
Vt. Country Store Overhauls Site
The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president
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Direct Marketing | Print
Right on Target: Clinton health data proposal calls for patient opt-in
For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting
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Direct Marketing | Print
INTERACTIVE IV
Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In
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Direct Marketing | Print
STAMPSHEETS: AFP Files for Chapter 11
American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.
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Direct Marketing | Print
Echo Chamber: Sounds of success reverberate from 70th annual DMA awards
Despite the tomato motif used to promote this year’s competition, kudos and not produce were the focus at the Direct Marketing Association’s 70th International
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Direct Marketing | Print
Getting Your Fair Share
Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that
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Direct Marketing | Print
POSTAL – GAO: E-Mail May Threaten
The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to
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Direct Marketing | Print
The Third Stream: Two established marketers try e-commerce
Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something