Direct Marketing | Print
-
Direct Marketing | Print
Investing in Data
financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants
-
Direct Marketing | Print
Beware: The old DR rules apply to the new medium Web Response
Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication
-
Direct Marketing | Print
DMA Plans to Form Info Service Council
The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s
-
Direct Marketing | Print
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture
-
Direct Marketing | Print
Will DMI Remain United?
Don’t bet on it, but there’s an outside chance Direct Media Inc., the list giant made up of both consumer and B-to-B units, may survive intact.Managers
-
Direct Marketing | Print
Counsel Corp. Buys 33% Stake in ALC Interactive
American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and
-
Direct Marketing | Print
Music City Bummer
Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in
-
Direct Marketing | Print
Advertising’s Confusion Factor
Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On
-
Direct Marketing | Print
INTERACTIVE IV
Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In