Direct Marketing | Print
-
Direct Marketing | Print
Straight From the Source
Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business
-
Direct Marketing | Print
RTMS Links Up With Customer Insight Co.
RTMS Inc., Milwaukee, will merge with Customer Insight Co. (CIC), the database software firm owned by Orange, CA information service firm Experian. Upon
-
Direct Marketing | Print
Who Is This Creature Named Dot Com?
Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In
-
Direct Marketing | Print
GOING ONCE, GOING TWICE…
MORE THAN 5,000 personal computers and related products were put up for bid in November on what is claimed to be the first wholesale Internet auctioning
-
Direct Marketing | Print
Highmark Gets Analytical
With targeting options limited, Pittsburgh insurer mines its databaseAn insurer that’s required to solicit all prospects within its area of coverage would
-
Direct Marketing | Print
The Telcos Catch Up
telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.
-
Direct Marketing | Print
KEEP IN TOUCH…
You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business
-
Direct Marketing | Print
Investing in Data
financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants
-
Direct Marketing | Print
Don’t Be Lulled
At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while
-
Direct Marketing | Print
TELEMARKETING: Tough Town for Talking
They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One