Direct Marketing | Print
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Direct Marketing | Print
TELEMARKETING: Tough Town for Talking
They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One
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Direct Marketing | Print
Starting Up? Affiliate!
One way for a Web start-up to distinguish itself in the cluttered e-commerce arena is to attract established direct marketers that own lists of proven
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Direct Marketing | Print
Virginia Sued Over Wine-by-Mail Ban
Action could lead other states to lift restrictions on similar cross-border salesA Virginia law prohibiting the sale of wine by mail by out-of-state firms
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Direct Marketing | Print
Florence Seeks to Buy Back DMI
Dave Florence, chairman and founder of Direct Media Inc., has signed a letter of intent for management to buy back the company from Acxiom Corp.Florence
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Direct Marketing | Print
Live From Germany: The New DM Boom
DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)
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Direct Marketing | Print
USPS Asks Extension for Mailing Online
The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental
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Direct Marketing | Print
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Direct Marketing | Print
BACK TO THE MAILBOX
In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically
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Direct Marketing | Print
Bear Market: List rental revenue drops as stampsheets mail less
The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors
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Direct Marketing | Print
CONSUMER SURVEY: No. 1 Nuisance: Junk Mail
Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.