Direct Marketing | Print
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Direct Marketing | Print
Virginia Sued Over Wine-by-Mail Ban
Action could lead other states to lift restrictions on similar cross-border salesA Virginia law prohibiting the sale of wine by mail by out-of-state firms
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Direct Marketing | Print
New Destination for E-Commerce
Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage
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Direct Marketing | Print
Live From Germany: The New DM Boom
DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)
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Direct Marketing | Print
USPS Asks Extension for Mailing Online
The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental
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Direct Marketing | Print
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Direct Marketing | Print
BACK TO THE MAILBOX
In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically
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Direct Marketing | Print
Bear Market: List rental revenue drops as stampsheets mail less
The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors
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Direct Marketing | Print
CONSUMER SURVEY: No. 1 Nuisance: Junk Mail
Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.
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Direct Marketing | Print
Whiteway, Roth, DiBlasi Launch DM Firm
Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi have resigned their positions at Boca Raton, FL-based Worldata WebConnect.
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Direct Marketing | Print
LEGISLATION: House OKs Electronic Signatures Act
The U.S. House of Representatives reversed itself last month and passed the Electronic Signatures in Global and National Commerce Act by a vote of 356