Direct Marketing | Print
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Direct Marketing | Print
Cox Target Media Broadens Its Appeal
Cox Target Media Inc., Largo, FL, made changes recently in its sales organization, sampling program and co-op mailings.Under the sales restructuring,
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Direct Marketing | Print
New Focus for McCann-Erickson Unit
McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal
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Direct Marketing | Print
POSTAL: Pay-as-You-Go Postage
Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.
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Direct Marketing | Print
R.R. Donnelley to Buy Penton
Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial
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Direct Marketing | Print
Gardeners
Gardening is gaining in popularity as the baby boomer generation ages. Mail order sales of lawn and garden products represent the fastest growing segment
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Direct Marketing | Print
The Visible Marketer: Dell’s CRM model stresses transparent processes
When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man’s skin cover had a
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Direct Marketing | Print
DIRECT MAIL: Hard Cell
It was a surprise the other week when a dear friend received a mailing piece from AT&T asking her to “Please confirm delivery to your Ericsson LX788 wireless
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Direct Marketing | Print
THE WEB IS A HEALTHY MEDIUM
A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare
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Direct Marketing | Print
Cook’s Tour
Somehow it should be all but anticlimactic to announce that another major retailer or cataloger has set up a Web site. There is the all-important concept
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Direct Marketing | Print
Straight From the Source
Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business