Direct Marketing | Print
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Direct Marketing | Print
Watching the Watchers
For more than 60 years Consumer Reports has provided independent and impartial opinions on a variety of products and services in its mission “to test
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Direct Marketing | Print
Moviegoers
New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By
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Direct Marketing | Print
First Gear: Volvo launches Web sites for new models in a multimedia effort
volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo
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Direct Marketing | Print
The European Model
you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh
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Direct Marketing | Print
FOUR IDEAS FOR ONE-TO-ONE
Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers
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Direct Marketing | Print
End Game
Viatical settlements are a $100 billion industry that no one wants to talk about.”It’s a little thing about death and money,” says entrepreneur Sean Strub,
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Direct Marketing | Print
Breach of Promise: Uproar follows DMA privacy “expulsions”
One of the organizations expelled by the Direct Marketing Association for failure to comply with Privacy Promise is taking it lying down.All three organizations
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Direct Marketing | Print
DM HISTORY REDUX: Millennial Broker
DIRECT gets many announcements about list firms reaching their second or third decades. But Guild Co. tops them all – it has entered its second century.It
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Direct Marketing | Print
Kiss and Digi-Tell: DIRECT polls readers on their e-commerce practices
“more” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The
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Direct Marketing | Print
Consumers Back Internet Sales Tax
Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness