Direct Marketing | Print
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Direct Marketing | Print
POLITICS: Rudy Fever
It takes a lot to get a New Yorker’s attention. After all, this is a city where a man died on the subway during his morning commute and nobody noticed
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Direct Marketing | Print
Interpublic Group Teams With E-Dialog
E-Dialog, a provider of e-mail services, has formed a partnership with the Interpublic Group of Companies. The Lexington, MA-based firm will receive a
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Direct Marketing | Print
TRADE ASSOCIATION: DMA Reforms Committees
In one of the most dramatic reforms in its history, the Direct Marketing Association has created four board-level committees to strengthen its strategic
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Direct Marketing | Print
Circular Logic
In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,
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Direct Marketing | Print
Shifting Alliance: Is Abacus still delivering a strong response for catalogers?
There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice
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Direct Marketing | Print
Foreign DM Trade Missions Set
In its efforts to make foreign countries hospitable to American direct marketers, International Direct Marketing Consultants Inc. of Dallas has announced
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Direct Marketing | Print
Micrografx Blows Chance to Reel in Prospectx
An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is
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Direct Marketing | Print
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Direct Marketing | Print
J.C. Whitney Files Suit to Secure Web Moniker
Auto parts cataloger J.C. Whitney & Co. has filed a lawsuit against Carparts.com, accusing it of driving visitors to its Web site by misappropriating
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Direct Marketing | Print
Frankly, My Dear, Do They Give a Damn?
Watching the give and take among proponents and opponents of postal legislative reform has been fascinating. Proponents – and I’m one – have struggled