Direct Marketing | Print
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Direct Marketing | Print
Taking Loyalty’s Measure
THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture
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Direct Marketing | Print
OPINION: Day of Infamy
USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher
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Direct Marketing | Print
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
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Direct Marketing | Print
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Direct Marketing | Print
J.C. Whitney Files Suit to Secure Web Moniker
Auto parts cataloger J.C. Whitney & Co. has filed a lawsuit against Carparts.com, accusing it of driving visitors to its Web site by misappropriating
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Direct Marketing | Print
Looking for Industrial Supplies? Click Here
A lot of industrial marketers are lagging far behind in e-commerce and need an inexpensive way to attract customers. So Paul Baier, chief executive at
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Direct Marketing | Print
EDUCATING THE BUSINESS
School supplies marketer Epylon.com is taking its first baby steps into the promising but volatile world of electronic commerce this month when it begins
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Direct Marketing | Print
DM Lawyer John Awerdick Dies at 52
Veteran direct marketing attorney John Awerdick died Nov. 21 at Memorial Sloan-Kettering Cancer Center in New York of complications from cancer surgery.
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Direct Marketing | Print
Defending Your Company’s Name: Reputation management is a strategic imperative.
We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing