Direct Marketing | Print
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Direct Marketing | Print
Taking Loyalty’s Measure
THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture
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Direct Marketing | Print
OPINION: Day of Infamy
USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher
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Direct Marketing | Print
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
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Direct Marketing | Print
Virtually Tasty
WE HAVE NEVER understood why more direct marketers don’t use compact discs in their promotions.They’re cheap and easy to ship – as America Online has
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Direct Marketing | Print
Great Adventures: Exotic travel sites serve a growing online market
It’s hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So
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Direct Marketing | Print
To Tell the Tooth
There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option
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Direct Marketing | Print
Paging Dr. Anne
MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts
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Direct Marketing | Print
Like “Seinfeld,” This Ad’s About Nothing
Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART
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Direct Marketing | Print
Driver Data Cutoff
DATA COMPILERS suffered a major defeat in January when the U.S. Supreme Court unanimously upheld the Driver’s Privacy Protection Act of 1994 (DPPA). In
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Direct Marketing | Print
PAC Rat
One hopes they remembered to get a receipt. Sen. Richard Shelby (R-AL), who sponsored legislation restricting the use of vehicle data for marketing purposes,