Direct Marketing | Print
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Direct Marketing | Print
Toy Story, Too
LAST FALL, we dropped by the New York Marriott Marquis to observe the judging of the 1999 Caples Awards entries.In addition to the curious sight of watching
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Direct Marketing | Print
Go to Logo
A CYBERMARKETER WITH a newfangled method for designing and marketing logos and the like is moving to make its mark.MadeToOrder.com, in Redwood City, CA,
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Direct Marketing | Print
What you don’t know can hurt you
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
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Direct Marketing | Print
Return to Sender: Mailers lash out at proposed double-digit hikes
MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But
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Direct Marketing | Print
What Were They Thinking? USPS rate proposals are contradictory – and self-defeating
THE NEW RATE case is one of the most illogical I’ve ever seen. Proposing the largest hikes for those who participate in worksharing discounts, it asks
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Direct Marketing | Print
Real Reps, Real Questions, Real Answers
In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and
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Direct Marketing | Print
Party Line
The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing
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Direct Marketing | Print
Save That Date
FOR MANY MAILERS, protected mail dates have long gone the way of the Johnson Box.Most consumer catalogers stopped protecting dates a long time ago as
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Direct Marketing | Print
FIRED UP: Postman Goes Pyro
A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning
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Direct Marketing | Print
UPDATING THE NEW DM: It Costs More to Get Them Than to Keep Them. Sez Who?
THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their