Direct Marketing | Print
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Direct Marketing | Print
Shoppers Log On
Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty
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Direct Marketing | Print
Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug
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Direct Marketing | Print
Co-ops.com
Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their
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Direct Marketing | Print
A Solid Foundation: Chicago’s WTTW gets personal with planned givers
There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s
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Direct Marketing | Print
Back in the Saddle
Direct Media buys back the firm from AcxiomCoaxed out of semiretirement late last year to negotiate a management buyback, Direct Media Inc. founder Dave
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Direct Marketing | Print
Caples and Capability
Like the previous 21, the 22nd John Caples International Awards presentation on Feb. 24 had its share of surprises. Among them were the choices of some
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Direct Marketing | Print
Vacation Romance
With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer
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Direct Marketing | Print
Ready, Met, Go: Museum caters to visitor preferences with Web site
New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard
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Direct Marketing | Print
Getting Dumped On
Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners
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Direct Marketing | Print
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,