Direct Marketing | Print
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Direct Marketing | Print
Sound Track
When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,
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Direct Marketing | Print
Give Mama What She Craves
No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its
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Direct Marketing | Print
Bookshelf: Doing It Their Way
Fans of the concept “learning by example” might want to take a look at the recently released second edition of “The Nordstrom Way – The Inside Story of
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Direct Marketing | Print
Rare, Medium or Well-Done?: Omaha Steaks tries personalized e-mail catalogs
Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it
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Direct Marketing | Print
Liberty and Multimedia for All
Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing
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Direct Marketing | Print
Breaking New Ground: Builders go virtual to talk with real estate brokers
Traditionally, the commercial real estate industry has been notoriously old-fashioned when it comes to promoting new projects and properties. To many
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Direct Marketing | Print
Yet Another Fine Mess
Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?
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Direct Marketing | Print
Voting No on DM: U.K. DMA fights cutoff of electoral register data
A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer
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Direct Marketing | Print
Lawmakers Form Two Privacy Groups
HOUSE AND SENATE lawmakers have formed two groups to discuss possible new legislation and policies surrounding complex privacy issues. Sen. Tom Daschle,
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Direct Marketing | Print
Shoppers Log On
Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty