Direct Marketing | Print
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Direct Marketing | Print
Watch and Learn
Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising
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Direct Marketing | Print
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new
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Direct Marketing | Print
MERGER: Columbia House Reorganizes
AS A RESULT of the Columbia House Co.’s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing
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Direct Marketing | Print
They Do: Bridal registries work on retaining loyalty long after the honeymoon
At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like
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Direct Marketing | Print
Bombay Co. Leaps From the 19th Century to the 21st
The firm plans a demographic study to see who shops by catalog and who prefers the WebThe Bombay Co., a marketer of 19th-century furniture reproductions,
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Direct Marketing | Print
Mailers Get New Options
The U.S. Postal Service is about to give Standard A (advertising) and first class mailers a new option for processing presorted letter-size mail.Beginning
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Direct Marketing | Print
Triskaidekafundraising
If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan
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Direct Marketing | Print
DoubleClick Negotiates to Buy SmartBase
INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom
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Direct Marketing | Print
Reaching Out: Christian Appalachian Project tries to expand its fundraising base
To keep fulfilling its mission to help people living in some of the country’s poorest and most underdeveloped regions, the Christian Appalachian Project
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Direct Marketing | Print
ACQUISITION: R.R. Donnelley Buys CTC
R.R. DONNELLEY Logistics Services, Chicago, a unit of directory and catalog publisher R.R. Donnelley & Sons Co., has purchased CTC Distribution Direct,