Direct Marketing | Print
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Direct Marketing | Print
Making Conversation Pieces a Conversation Piece
Michael Irwin is responsible for former president Bill Clinton’s saxophone.
No, not that saxophone. A customized telephone manufactured from a saxophone.
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Direct Marketing | Print
To Mail or Not to Mail — What’s a Business to Do?
How and where do you promote your business? With multi-channel marketing, the answer isn
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Direct Marketing | Print
Marketing to the 50-Plus
Consumers 50 and over account for 70% of all assets in the United States as well as more than half of the discretionary spending. Over the next decade, this market is expected to have double-digit growth as more and more baby boomers age. In contrast, the 50 and under market is expected to be flat, if not shrink.
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Direct Marketing | Print
As NRF Turns Optimistic, Consumers Plan to Hold the Line on Spending
While the National Retail Federation has turned cautiously optimistic on holiday sales, merchants this season face consumers determined to hold the line on gift spending, according to a report from The Conference Board.
The National Retail Federation has raised its holiday forecast, predicting consumer spending will increase 6%, to $439.53 billion, over last year.
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Direct Marketing | Print
Web Sales Lead Direct Activity for Coldwater Creek
Coldwater Creek generated $12.4 million in net income during its third quarter, up from net income of $9.1 million in third quarter 2004. The Sandpoint, ID-based women’s apparel marketer’s revenue jumped from $150.5 million a year ago to $190.1 million
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Direct Marketing | Print
Missouri AG Sues Unsolicited B-to-B Faxers
Missouri attorney general Jay Nixon has filed a series of suits designed to reduce the number of unsolicited faxes firms within his state receive.
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Direct Marketing | Print
Marilyn Carlson Nelson Named Vice Chair Of U.S. Travel And Tourism Board
Marilyn Carlson Nelson, chairman and CEO of Carlson Companies, has been selected to serve as vice chair of the U.S. Travel and Tourism Advisory Board.
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Direct Marketing | Print
Loose Cannon: Three Little Words
The holiday mailing season is here, and there’s an insidious three-word phrase repeatedly making its way into targets’ homes.
This phrase is not “No assembly required.” Consumers have learned to take this as a genial holiday lie. Many treat the Christmas Eve tradition of poorly translated instructions and missing Allen wrenches as a beloved annual occurrence, or at least an excuse to dip heavily into the rum punch.
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Direct Marketing | Print
Liz Claiborne Offers $366 Million for J. Jill
New York-based apparel manufacturer Liz Claiborne is trying yet again to acquire the outstanding shares of Hingham, MA-based cataloger/retailer The J. Jill Group.
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Direct Marketing | Print
Thulin Changes Plea to Insanity in Attempted Murder Case
James Thulin, president of list management/brokerage company TCI Communications Inc, has changed his plea Friday in his attempted murder case to not guilty by reason of insanity,