Direct Marketing | Print
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Direct Marketing | Print
Expedia Isn’t All That Expedient
BOOKING TRAVEL ONLINE HAS BECOME DE RIGUEUR. Conventional travel agencies, long since stripped of commissions by struggling airlines, can’t compete with
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Direct Marketing | Print
Traveling Light
WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,
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Direct Marketing | Print
Politicians and the Unlimited Spamming of America
LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season
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Direct Marketing | Print
Business Groups Battle California Fax Ban
Business groups are working feverishly to get a California law banning unsolicited commercial faxes killed before it goes into effect on Jan. 1.
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Direct Marketing | Print
Third Quarter Rough for Sharper Image
Sharper Image Corp.’s third quarter sales amounted to $123.1 million, down from $153. million, while its net loss widened from $3.7 million a year ago to $10.5 million
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Direct Marketing | Print
Direct Sales Increasingly Important for Restoration Hardware
Restoration Hardware Inc., Corte Madera, CA, generated $128.4 million during the third quarter of 2005, up from $118.2 million a year earlier. The home furnishings marketer reported a net loss of $4.2 million, an increase from the net loss of $3.1 million it had a year earlier.
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Direct Marketing | Print
NetworkOmni Mailing Gets Big Response
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting language-translation services to emergency response agencies.
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Direct Marketing | Print
Loose Cannon: The Gold Standard for Letters
I don’t usually share mail without first obtaining permission from the writer, but I’m making an exception with this column. What follows is a note from a correspondent in Sierra Leone whom I suspect has sent this letter to other folks. I’ve left her syntax and grammar intact, as I have enough trouble with my own.
Readers, if you don’t see a column next week, you’ll know that I’ve taken Mrs. Christina Coulibaly up on her offer, and am practicing my charitable instincts from Barcelona.
I’ve interspersed some of my thoughts — in bold — with hers. Enjoy.
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Direct Marketing | Print
Jewish Gift Baskets Put Culture over Kitsch
With 22 years in direct marketing agencies, including ten running her own shop, DMTG, with her husband, Joshua, Joan Moritz thought she knew all there was to know about direct marketing.