Direct Marketing | Print
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Direct Marketing | Print
The Chutzpah of Don Peppers and Martha Rogers
WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source
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Direct Marketing | Print
LISTLINE
NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7
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Direct Marketing | Print
Get on With It!
IT’S BEEN FASCINATING TO WATCH the Board of Governors and the Postal Rate Commission trade barbs over what they believe is good or bad about postal reform.
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Direct Marketing | Print
Get Your Hot Leads
Q: How do you sell a software program that costs up to a quarter of a million dollars? A: Through a cheap but precisely targeted electronic lead-generation
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Direct Marketing | Print
Did Peppers and Rogers Read Being Direct?
Don Peppers and Martha Rogers recently wrote an opinion piece titled Return on Customer: Setting the Record Straight (Commentary, Oct. 1). It is meant
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Direct Marketing | Print
No-Pinch Belt Tightening
Have you heard the rumor that the Grand Canyon was created by a Scotsman who lost a coin? With a bit of Scots-Irish blood, I can vouch for the Scots inclination
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Direct Marketing | Print
Consumers 2.0
MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling
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Direct Marketing | Print
Expedia Isn’t All That Expedient
BOOKING TRAVEL ONLINE HAS BECOME DE RIGUEUR. Conventional travel agencies, long since stripped of commissions by struggling airlines, can’t compete with
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Direct Marketing | Print
What’s New Is Old: A Rebuttal to Peppers and Rogers
In their Oct. 1 opinion piece, Don Peppers and Martha Rogers say: even though some sophisticated companies (like Royal Bank of Canada) have begun modeling
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Direct Marketing | Print
The Arts and (Database) Sciences
IT’S A LUCKY MAN WHO COMBINES passion and profession: It’s a talented man who wins accolades for doing so. Meet that talented man John Elliott, president