Direct Marketing | Print
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Direct Marketing | Print
Shoe Retailer DSW Settles FTC Data Protection Charges
DSW Inc., a footwear vendor which lost control of financial information for more than 1.4 million customers, has been ordered by the Federal Trade Commission to establish and maintain a comprehensive information security program that includes administrative, technical, and physical safeguards.
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Direct Marketing | Print
Mailers Ask: What’s the Hurry?
Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups
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Direct Marketing | Print
The Trinity
The best thing about DMA05 for me was the Hall of Fame selections. For once, the DMA got it just right. Take Boardroom founder Marty Edelston. He’s a
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Direct Marketing | Print
Big Spenders
A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That’s because DMers intend to
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Direct Marketing | Print
Sony Vaio Ad Is Too Far Out
Just a few issues ago, my subject was an ad for the Sony Cyber-shot digital camera (The Makeover Maven, July). This time it’s an ad for the Sony Vaio
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Direct Marketing | Print
Five Delivery Tips
Filters that keep legitimate spam out of your inbox can block e-mail as well. Here’s how to improve deliverability and boost open and response rates.
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Direct Marketing | Print
NetworkOmni Gets Big Response
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting its language-translation services to emergency response agencies. The firm
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Direct Marketing | Print
TIMELINE
Nov. 14, 2005 K+K AMERICA signed a deal to acquire National Business Furniture, a direct marketer with annual revenue of more than $120 million. Both
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Direct Marketing | Print
Consumers 2.0
MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling
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Direct Marketing | Print
Financial DMers Change Channels
Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones