Direct Marketing | Print
-
Direct Marketing | Print
Click Fraud: How to Spot It; How to Stop It
Click fraud is a challenging problem for small direct marketers, but not as big a problem as the press has made out. Understanding what click fraud is, how to identify it and how to address it is key.
-
Direct Marketing | Print
Brighter Side: December 2005
“The world is awash in advertising clutter. For decades marketers have been spending more and more to try to get their message out — only to find their pitches drowned out in a sea of noise generated by countless other marketers trying to do the same thing.
-
Direct Marketing | Print
Media on Media: December 2005
Gaffney, and Hall, believe blogs are a key tactic for companies that can no longer efficiently reach these devotees with advertising in a cluttered information landscape…and that ‘blogs may be the next ticket to the enthusiast market.”
-
Direct Marketing | Print
The UGH! File: Are Consumers Out of Tune with Automotive Advertisements?
This month’s “Ugh!” question by a subscriber: Ads for new cars are loaded with promises, but too many of the promises are tinged by asterisks. When I check the asterisks, those promises turn sour. Am I just naïve, or am I out of tune with the …
-
Direct Marketing | Print
New Lab Data: How Humans’ Eyes Really See E-mail Marketing Campaigns
You’d think that textual e-mails would win the number-of-words-read sweepstakes, if only because there are no distractions from the text. MarketingSherpa’s new eyetracking laboratory tests proved the reverse is true.
-
-
Direct Marketing | Print
Snyder’s Six Flags Campaign a DM Battle
Washington Redskins owner Dan Snyder
-
Direct Marketing | Print
Tax Collector Blasts Mortgage Mailings
A Florida tax collector has warned taxpayers to be wary of a direct mailing urging them to refinance their homes to pay delinquent taxes.
-
Direct Marketing | Print
Shoppers Warned of Tax Refund and Other ID Theft Scams
Consumers were warned on Friday to beware of identity theft scams, including bogus tax refund notices, during the holiday season.
-
Direct Marketing | Print
Research: Women Say, Keep Those Catalogs Coming!
The holiday season is upon us, full throttle, and although 2005 is already a vague memory in the futuristic minds of channel marketers focusing on summer 2006, the “Shopping Methods & Mindsets” study from Frank About Women reveals some intriguing insights on what marketers are doing right – and where they can improve.