Direct Marketing | Print
-
Direct Marketing | Print
Avoiding the Rush
THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first
-
Direct Marketing | Print
Home Depot Embraces Mail Order
AS MAKEOVERS GO, IT’S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation
-
Direct Marketing | Print
Googzilla vs. Mothrasoft?
At press time, Microsoft and Google are still going at it hot and heavy to win an important search advertising partnership with AOL. Once upon a time,
-
Direct Marketing | Print
Add It Up
NO DOUBT YOU’VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response
-
Direct Marketing | Print
Two Little Words
THE MATHEMATICIAN AND general semanticist Alfred Korzybski once wrote, The map is not the territory. Anyone who’s ever used a road map can tell you that
-
Direct Marketing | Print
Charms and the Man
In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga,
-
Direct Marketing | Print
Utah Fights Free Speech Coalition’s Suit
UTAH’S ATTORNEY GENERAL’S office filed a motion to dismiss a lawsuit against the state by pornography trade group Free Speech Coalition that aims to get
-
Direct Marketing | Print
Marketers Want Analytics: Survey
MARKETERS HAVE MANY needs these days. But one tops them all, according to a new survey from the CMO Council. When asked their most urgent developmental
-
Direct Marketing | Print
Loose Cannon: Yuletide and Youth
The cockles of many a direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase reflects the public’s ever-growing comfort with online commerce, and some of it reflects rank opportunism. For instance, Web-based DMers took advantage of a recent transit strike in New York by offering stranded, panic-stricken present buyers expedited delivery.
But the rise in online shopping has a dark side.