Direct Marketing | Print
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Direct Marketing | Print
FTC Cites Glenn Braswell for False Claims
The Federal Trade Commission has banned A. Glenn Braswell from using direct marketing to sell food, unapproved drugs and dietary supplements.
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Direct Marketing | Print
Loose Cannon: Agitated Resolutions for 2006
Emboldened by the recent New York City Transit Workers’ strike, I am setting aside this year’s wistful resolutions for the direct marketing industry in favor of issuing a manifesto DMers can present to society in 2006. Happy solidarity, my brothers and sisters! To the barricades!
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Direct Marketing | Print
Snyder Wins DM Proxy Fight
Washington Redskins’ owner Dan Snyder’s roots in direct marketing may have helped him as much as anything to win his nasty proxy fight with amusement
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Direct Marketing | Print
One Big Pain in the Faxing Neck
WHAT IS IT ABOUT California? Do its legislators believe they missed their true calling when they decided not to go to clown school? One current example
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Direct Marketing | Print
Direct Mail Rebounds
Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal
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Direct Marketing | Print
Mind Your Creative
MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach
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Direct Marketing | Print
LISTLINE
NEW LISTS Fastcompany.com More than 66,300 e-mail subscribers are named on Fastcompany.com’s file. A maximum of two e-mail transmissions per month is
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Direct Marketing | Print
Was It Good for You?
An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question:
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Direct Marketing | Print
Don and Martha Deserve Our Praise
I’VE READ WITH INTEREST THE exchange between Lester Wunderman and Don Peppers and Martha Rogers regarding Peppers and Rogers’ latest book, Return on Customer
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Direct Marketing | Print
TIMELINE
Dec. 14, 2005 Experian acquired comparison-shopping site PriceGrabber.com in a $485 million cash deal. The new holding will become part of Experian’s