Direct Marketing | Print
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Direct Marketing | Print
DM Gains Lead Tiffany Holiday Fortunes
Spurred partly by a double-digit percentage jump in direct marketing sales, jewelry retailer Tiffany & Co. racked up $712 million in revenue during the last two months of 2005, up from $673.8 million a year ago.
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Direct Marketing | Print
Datacard Group Acquires Ga-Verhren Engineering
Datacard Group, a secure ID and card personalization offering marketer, has acquired Ga-Verhren Engineering, a high speed print and packaging finishing machinery manufacturer. Terms of the acquisition were not announced.
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Direct Marketing | Print
High Court: Institutions Can Block E-mail
The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.
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Direct Marketing | Print
High Court:: Institutions Can Block E-mail
The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.
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Direct Marketing | Print
How MetLife Auto & Home Built on the Back of Brand
In 1998, MetLife began a pilot direct response sales program to market auto insurance to the California market. The objective was to build a profitable direct response channel– one that would ultimately help the brand expand into new markets with a variety of products.
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Direct Marketing | Print
ISP Awarded $11.2 Billion in Spam Suit
A Clinton, IA-based Internet service provider has reportedly been awarded an $11.2 billion judgment against a Florida man for allegedly sending millions of unsolicited e-mails advertising mortgage and debt consolidation services.
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Direct Marketing | Print
Anti-Spyware Scans Were Scams and Spam, FTC Says
Two anti-spyware manufacturers have opted to avoid trials and settle with the Federal Trade Commission, which charged not only that their free spyware scans were in fact scams but that their e-mail messages offering their products constituted spam.
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Direct Marketing | Print
Mind Your Creative—Tips on Catalog Design
Most catalogers have a formula for designing a catalog that
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Direct Marketing | Print
Firm Hopes to Draw More Small Firms to Co-ops
Image Publishing is looking to collect at least $2 million in revenue this year from its cooperative mailings to small businesses, says company director Sunil Patel.
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Direct Marketing | Print
A Clear Path to Higher Response
Transparency can pay dividends for some mailers. In fact, it can even double normal response rates, which are high to begin with.