Direct Marketing | Print
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Direct Marketing | Print
Marketers: Show Me the ROI…with Direct Response
Seeking measurability and concrete ROI, more national marketers are shifting their dollars away from brand-building efforts to direct response promotional channels, according to a new study by New York-based strategic consulting firm Winterberry Group.
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Direct Marketing | Print
CA State Senators Speier, Murray Moving Out – And Maybe Up
Marketers will doubtless breathe sighs of relief when, later this year, California state senators Kevin Murray and Jackie Speier leave the California Senate due to term limits. These two legislators have sponsored some of the most marketing-restricitive bills any state has considered, and California has traditionally played the role of a bellweather state for this type of legislation.
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Direct Marketing | Print
RedEnvelope CEO, EVP Leave Company As Revenue, Profits Rise
Even as upscale gift marketer RedEnvelope
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Direct Marketing | Print
Revenue, Income up for InfoUSA
Marketing data provider InfoUSA generated net income of $31.5 million and $383.2 million in net sales during its fiscal 2005, up from $17.8 million in net income and $344.9 million in 2004.
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Direct Marketing | Print
USPS Says It Opposes Senate Reform Bill
The U.S. Postal Service said today that it opposes passage of S-662, the postal reform bill authored by Sens. Susan M. Collins (R-ME) and Thomas Carper (D-DE).
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Direct Marketing | Print
Loose Cannon: Stay Tuned for An Important DM Message
The Writers Guild of America West has raised a lot of noise about product placement in television shows. Members
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Direct Marketing | Print
Google Fights Feds over Search Data Handover
Bush administration lawyers have requested millions of search records from the top search engines in an effort to support their case for a child anti-porn law. But Google announced yesterday that it will fight the government subpoena, even though two other engines-Yahoo and MSN-have complied to some degree.
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Direct Marketing | Print
Do-Not-Mail Bill Proposed in Illinois
Legislation being proposed in the Illinois House would create the equivalent of a do-not-call list for junk mail in Illinois
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Direct Marketing | Print
Federated to Axe 750 Employees This Summer
Federated Department Stores Inc. will close five distribution centers this summer, laying off 750 employees.
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Direct Marketing | Print
PC Connection Expects to Break Even in Fourth Quarter
PC Connection Inc. expects to report fourth quarter earnings that will break even with last year, following $1 million in special charges it incurred as a result of its Oct. 21 acquisition of Amherst Technologies.