Direct Marketing | Print
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Direct Marketing | Print
Below-The-Line Marketing is Growing: Study
Above-the-line marketing spending, which encompasses brand marketing designed to reach a mass audience, will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.
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Direct Marketing | Print
Search Engines Generate 2.3% Conversion Rate on Web Sites
Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.
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Direct Marketing | Print
Survey Points to an Uptick in Mergers and Acquisitions
Merger and acquisition activity for Internet marketing, database marketing and customer relationship management firms is expected to increase this year, according to the 12th annual AdMedia Partners investment bank survey.
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Direct Marketing | Print
Loose Cannon: Societal Values, Meet Market Values
What’s in a name? Well, a name can mean a lot of headache, if it’s a child’s name and it accidentally receives an e-mail touting products for grown-ups. Especially if Unspam gets its way.
Unspam, an e-mail registry firm, has been lobbying individual states to create child-protection e-mail files, as Direct Newsline editor-at-large Ken Magill has reported in a series of articles.
Once states create these registries, Unspam would assumedly win the rights to maintain them.
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Direct Marketing | Print
FTC Hits ChoicePoint with $15 Million in Fines and Redress Funds
The Federal Trade Commission levied a $10 million fine
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Direct Marketing | Print
AOL Wins $5.6 Million Spam Judgment
America Online has won a $5.6 million award against a Minnesota man who sent billions of spam e-mails in 2003 selling everything from Viagra to online college degrees.
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Direct Marketing | Print
Ameriprise Financial Laptop with Client, Advisor Data Stolen
A laptop containing names and internal Ameriprise Financial Inc. account identification numbers for 158,000 clients was stolen from an Ameriprise employee
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Direct Marketing | Print
Reader’s Digest Reports Losses
The Reader’s Digest Association Inc. reported a net loss of $122.4 million for the second quarter, down from net income of $57.8 million the previous year.
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Direct Marketing | Print
Deluxe Posts Fourth Quarter Loss
Deluxe Corp. reported net income of $39 million for the fourth quarter, down from net income of $47 million the year before
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Direct Marketing | Print
Advo Income Rises Despite Hurricanes Katrina and Rita
Advo Inc. reported net income of $12 million for the first quarter, up from net income of $8.1 million the year before.