Direct Marketing | Print
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Direct Marketing | Print
Are Print Catalogs Extinct?
THOSE OF US IN CATALOG LAND SEEM TO BE IN A TIME WARP that causes us to think that print catalogs can look and work just like they always have. But we
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Direct Marketing | Print
Search Engines Add DM Tools
Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour
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Data Driven ROI
The Real Issue Isn’t Who Invented LTV
I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers’ Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,
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Direct Marketing | Print
Hello, Delhi
Chetan Bhagat’s One Night at the Call Center is India’s biggest best seller. The comic adventures of six people working in an outsourced customer service
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Direct Marketing | Print
PRESSING ISSUES
OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.
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Direct Marketing | Print
Xtremez.com Optimizes Site to Find More Converts
Say you run a fairly successful small niche Web site but notice over and over again that you’re losing a lot of customers just as they get to the checkout page.
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Direct Marketing | Print
TruckersB2B Accelerates Direct Mail Volume
TruckersB2B is finding that direct mail is the best way to communicate with its members and is planning to nearly double the amount it sends out in 2006 over last year.
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Direct Marketing | Print
15% Response? It’s Easy In A Small, Specialized Business
The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future.
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Direct Marketing | Print
Wunderman Promotes Sable to COO, Hires Starke
Wunderman has promoted vice chairman David M. Sable to the newly created position of chief operating officer of Wunderman.