Direct Marketing | Print
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Direct Marketing | Print
An Obvious Concept for DMers Marketers
I HAVE THE UTMOST RESPECT for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the who invented LTV quarrel. Lifetime
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Direct Marketing | Print
LISTLINE
NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets
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Direct Marketing | Print
E-mail Prospecting Can Still Hit Gold
Don’t tell Robert Rosenthal the e-mail list rental market is dead. Conventional wisdom has held it for some time: That since the dot-com crash of 2000
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Direct Marketing | Print
Can We Shop Early?
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,
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Direct Marketing | Print
U.S. DMers Lag in Some Data Tasks
Where do U.S. marketers stand in terms of data sophistication? They’re ahead of their global counterparts in technical knowledge but trail in other areas,
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Direct Marketing | Print
One No-Trump
AS WE SORT THROUGH THE DAY’S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a
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Direct Marketing | Print
Are Print Catalogs Extinct?
THOSE OF US IN CATALOG LAND SEEM TO BE IN A TIME WARP that causes us to think that print catalogs can look and work just like they always have. But we
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Direct Marketing | Print
Search Engines Add DM Tools
Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour
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Direct Marketing | Print
Who? What? Why?
FOR THIS ISSUE’S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn’t go quite far enough.
I went about assessing its effectiveness in two ways:
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Data Driven ROI
Who’s Calling, Please?
WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value