Direct Marketing | Print
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Direct Marketing | Print
E-mail Prospecting Can Still Hit Gold
Don’t tell Robert Rosenthal the e-mail list rental market is dead. Conventional wisdom has held it for some time: That since the dot-com crash of 2000
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Direct Marketing | Print
Can We Shop Early?
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,
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Direct Marketing | Print
LISTLINE
NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets
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Direct Marketing | Print
U.S. DMers Lag in Some Data Tasks
Where do U.S. marketers stand in terms of data sophistication? They’re ahead of their global counterparts in technical knowledge but trail in other areas,
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Direct Marketing | Print
One No-Trump
AS WE SORT THROUGH THE DAY’S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a
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Direct Marketing | Print
LETTERS TO THE EDITOR
ASK A PROFESSIONAL I had to laugh at December’s Curmudgeon-at-Large column, Expedia Isn’t All That Expedient. Herschell Gordon Lewis may be an expert
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Direct Marketing | Print
Who? What? Why?
FOR THIS ISSUE’S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn’t go quite far enough.
I went about assessing its effectiveness in two ways:
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Data Driven ROI
Who’s Calling, Please?
WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value
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Direct Marketing | Print
Sales Coupes
Last Veterans Day, four affluent drivers signed ownership papers for a brand-new Porsche largely due to a direct mail campaign. Not too shabby a day’s
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Direct Marketing | Print
TIMELINE
Jan. 12, 2006 WILLIAMS-SONOMA INC. said it will close its Hold Everything unit by the end of the year and fold it into its other brands. The announcement