Direct Marketing | Print
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Direct Marketing | Print
Letters to the Editor
Letters in response to “Loose Cannon: Twelve Quatrains on Four Quarters for 2005, Direct Newsline, February 21, 2006”
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Direct Marketing | Print
Loose Cannon: Twelve Quatrains on Four Quarters for 2005
Last week represented a personal milestone: I managed to make it through seven consecutive days without writing “2005” on any check, form, or other note I was scribbling.
In honor of — finally — putting 2005 to rest, I offer the following verses on some of the more noteworthy direct marketing events of the year. If they seem skewed toward one specific subject… well, so was most of the year itself.
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Direct Marketing | Print
Draft Backs Exec Accused in Abuse Lawsuit
Draft Inc. is backing one of its top executives, who has been named in a sexual abuse lawsuit stemming from an alleged relationship that took place more than 30 years ago.
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Direct Marketing | Print
Entrepreneur Uses Mail to Sound Alarm
Brian Smith spied an opportunity and believed direct mail was the best way he could reach new prospects for his high tech digital surveillance systems.
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Direct Marketing | Print
Gratis Uses Giveaways to Generate Leads
Not all Web start-ups died with the dot-com bust. In fact, some actually took their original ideas, tweaked them a little and grew into booming small businesses.
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Direct Marketing | Print
Tips and Hints—But No Clue What to Do!
A sign of how ineffective the training of direct marketers has become is the plethora of tip booklets, articles and books that guide DM professionals today. If you want something printed in a direct marketing publication; you need only follow the current title formula: odd number + secrets + specific area.
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Direct Marketing | Print
State Department Establishes Global Internet Freedom Task Force
The U.S. State Department has created the Global Internet Freedom Task Force
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Direct Marketing | Print
SmartDM’s Maradik Joins Gaylord Entertainment
Rich Maradik, co-founder and CEO of direct marketing services firm Smart DM, has joined Gaylord Entertainment. Maradik will serve as chief information officer, and will report to David Kloeppel, the company’s CFO.
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Direct Marketing | Print
Blair Corp. to Repurchase Stock
Blair Corp. a multi-channel marketer of apparel and home products, will repurchase up to 10% of its outstanding common stock. The full 10% represents approximately 400,000 shares.
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Direct Marketing | Print
Loose Cannon: Super Bowl Ad Recap Number XL
Call it a case of bookends and bupkus: Super Bowl Sunday’s two purest direct marketing television ads — those actively engaged in selling a featured product — ran right before and right after the game. But the ads shown during the Super Bowl’s four-plus hours left something to be desired, both from a DM and, in some cases, branding perspective.