Direct Marketing | Print
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Direct Marketing | Print
Valassis Settles FTC Collusion Charges
Valassis Communications, Inc., the freestanding inserts marketer, has settled Federal Trade Commission charges that it attempted to collude with rival News America Marketing to eliminate competition between the two companies.
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Direct Marketing | Print
Beverly Hills Clothier Expands Through the Web
Jimmy Au’s, the Beverly Hills clothing direct marketer and store tailored for men 5′ 8″ and under, is looking to broaden its size through an online store later this year.
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Direct Marketing | Print
Island Resort Surfs Web for New Customers
Hale Makai Cottages is looking to build on the online and direct marketing efforts it began last year to draw people to the resort.
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Direct Marketing | Print
Five Deadly Sales Letter Mistakes
An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson. And just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters. So, dear readers, I present five deadly sales letter mistakes. Eliminate one or more of the common blunders described here and it’s a good bet your response rates will improve.
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Direct Marketing | Print
Arbitron May Resume Radio Measurement in New Orleans
Arbitron Inc. is attempting to resume radio measurement surveys in the hurricane-devastated New Orleans and Gulf Coast markets.
If it is successfully able to measure current audiences in a study conducted between April and June, by mid-July it will release listener demographics that will encourage the channel
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Direct Marketing | Print
Judge Will Okay Downsized Data Demand from Google
A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.
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Direct Marketing | Print
Nautilus Re-Issues Financial Figures: Sales, Expenses Increase
The good news in Nautilus Inc.
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Direct Marketing | Print
How to Combat Marketing Resistance
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich
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Direct Marketing | Print
The 40-40-40 Rule?
Direct marketers have long lived by the 40-40-20 rule: 40% of the success of a campaign is due to lists, 40% to the offer, and 20% to the creative. Grant Swain, senior vice president/executive creative director for marketing services firm Rapp Collins, argues that in today’s hypercompetitive world, to succeed the equation is now 40-40-40.