Direct Marketing | Print
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Direct Marketing | Print
How Does Your Garden Grow?
To the world of plants, I’m a known felon. I’ve killed so many houseplants, that if there was a bud and bloom post office, my picture would be on the wall as public enemy number one. I’m great with things that can scream when they’re hungry, like pets and children. Violets that sit there quietly, politely waiting for a spot of water and some plant food? They’re out of luck.
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Direct Marketing | Print
Weeding Through the Numbers
Welcome to Wisteria Lane. Want to increase the value of your home? Spruce up your yard. With no self interest in mind, we’re sure, the good folks at Scotts Miracle-Grow report in a new ad campaign that a beautiful lawn and garden can increase property …
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Direct Marketing | Print
Saltworks Sales Surge Through SEO
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.
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Direct Marketing | Print
Medwave Hopes Online System Will Open Markets
A small direct marketer of high tech medical instruments hopes a new online device will help it break open more markets and reduce selling costs.
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Direct Marketing | Print
Make Your Copy More Meaningful
Deep down, all copywriters want the same thing, to be loved. And to a copywriter, love equals being read. Here’s a few tips on how to get some affection from your customers.
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Direct Marketing | Print
Loose Cannon: First, Do No Harm. Unless You’re Feeling Lazy
“Love the sinner, hate the sin” is good, compassionate advice. But there are times when the sins of the direct marketing industry make me so. . . very. . . angry. . . that love is hard to come by.
A case in point: John Kelly, a Washington Post columnist, recently wrote about direct mail solicitations his mother-in-law, Kathy, received. Check that. His late mother-in-law Kathy, who has not been in a position to receive mail since last October.
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Direct Marketing | Print
Standex Sells Direct Business
Standex International Corp. has sold its Consumer Products Group, Standex Direct, to State Street Refrig., Inc. The terms of the sale were not disclosed.
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Direct Marketing | Print
DM Growth Outpaces Retail For Tiffany & Co.
Direct marketer and retailer Tiffany & Co. reported net earnings of $254.7 million on sales of $2.4 billion for fiscal 2005, compared with earnings of $304.3 million on sales of $2.2 billion. Earnings for the fourth quarter were $140.3 million, down from $217 million, on sales of $858.4 million, up from $810.1 million.
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Direct Marketing | Print
CMO Council Debuts Marketing Performance Measurement Certificate Program
The Chief Marketing Officer Council has launched Mastering MPM, a program geared toward training executives in marketing performance measurement.
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Direct Marketing | Print
Letters to the Editor
Letters in response to “Loose Cannon: First, Do No Harm. Unless You’re Feeling Lazy” Direct Newsline, March 27, 2006