Direct Marketing | Print Archives - Page 484 of 989

State Kids’ No E-Mail Bills Dead

The kids’ do-not-e-mail juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications is grinding to a halt—at least for now.

A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa, Wisconsin and Hawaii are also either dead or languishing.

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Loose Cannon: Googling For Dollars

Never mind following the money: For those tracking the activities of search firm Google, the lucre hard to miss it. The Mountain View, CA-based company anticipates raising $2.1 billion through an upcoming stock sale

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Not Missing a Beat

FEBRUARY SHOULD HAVE marked the start of a fantastic year for Jazzology, the nation’s oldest extant independent jazz label. The 56-year-old company had

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Recovery, Cajun Style

More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises

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A DM Laboratory

Keating Magee’s headquarters occupies a full floor in the Jackson Brewery building. One side of the suite overlooks the Mississippi River. Occasionally

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Laying Out One of the Great Lies

Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

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Ears Open

CANCER AND MARKETING. They don’t exactly go together like peanut butter and jelly, do they? People may have good reason to be skeptical of a cancer treatment

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Want Service? It’ll Cost You

I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists

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The Oldest Scam

It’s not clear who invented the We’ve got a package waiting for you scam. But one early proponent was a cherubic 15-year-old legal clerk known to us only

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Springboard Advertising

In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)