Direct Marketing | Print
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Direct Marketing | Print
College Partnership Launched Direct Mail Program
College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.
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Direct Marketing | Print
Salesforce.com to Acquire Sendia
Salesforce.com will acquire Sendia Corp., a wireless technology firm, for $15 million in cash.
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Direct Marketing | Print
Frederick’s of Hollywood Boosts Online Conversion Rate
Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.
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Direct Marketing | Print
Loose Cannon: In Praise of Wretched Excess
The rich are not like you and me: They have more loyalty program points.
The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.
That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.
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Direct Marketing | Print
FCC Tightens Unsolicited Fax Rules
The Federal Communications Commission has tightened rules governing the sending of unsolicited faxes as spelled out in the Junk Fax Prevention Act of 2005.
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Direct Marketing | Print
DM Sales Lead March Results, Both Up and Down
When direct marketing did well for retailers, it did very well. But when sales were off, DM led the charge downward, according to select March results from a number of companies.
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Direct Marketing | Print
Accused Spammers Settle with FTC, CA for $475,000
Two individuals who were accused by the Federal Trade Commission and California
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Direct Marketing | Print
Netflix Sues Blockbuster for Patent Infringement
Netflix, the mail order movie-rental service, has sued Blockbuster Inc. for patent infringement, according to wire service reports.
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Direct Marketing | Print
Australia Plans Do-Not-Call Registry
The Australian government has proposed establishing a national telemarketing do-not-call registry similar to the one in place in the U.S.