Direct Marketing | Print
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Direct Marketing | Print
Loose Cannon: Reflections During Passover and Easter
For the fourth year in a row, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.
Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.
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Direct Marketing | Print
Traffix Reports Income Decline
Traffix Inc. reported net income of $423,000 for the first quarter, down from $623,000 last year.
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Direct Marketing | Print
Florida Fines Sports Authority for State DNC Violations
A Florida judge has issued a record $112,500 judgment against Sports Authority Florida for calling consumers on the state’s “Do Not Call” list, according to wire service reports.
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Direct Marketing | Print
Dolphin Granted Access to InfoUSA’s 1998, 1999 Records
A Delaware court has given Dolphin Limited Partnership I, L.P. the right to inspect financial records for information provider InfoUSA, according to Dolphin.
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Direct Marketing | Print
Uboxes.com Uses Search to Tap Relocators
Everybody knows the hassles of moving but one Florida online entrepreneur is making a business out of it.
Two years ago, Ruben Pinchanski, a former vice president at Digitas in Boston, got the idea for his current company uboxes.com when he wanted to move to Florida
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Direct Marketing | Print
Mobile Marketer Builds 500,000-Name Database
In just three years, an online company that finds roles for casual actors and models through text messages on their cell phones has built up a database of 500,000 participants.
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Direct Marketing | Print
RI Jewelry Business Uses Space Advertising to Sparkle
Jim and Joan Breakell own a mail order and retail jewelry business that is every entrepreneur’s dream. They design and manufacture all the products they sell, they have developed a multi-media business that will reach $3 million in annual sales this year, and they own a retail store in a top travel destination, the Historic Hill section of Newport, RI. The company mails one million catalogs a year, and sells directly from its Web site.
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Direct Marketing | Print
Quebecor Closes Book, Magazine Facilities
Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.
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Direct Marketing | Print
E-mail Patent Has Potential Wide-Ranging Effects
E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.
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Direct Marketing | Print
FTC Warns Hawaii on Kids’ No-E-Mail Registries
The Federal Trade Commission yesterday issued a seemingly inexplicable statement warning Hawaii of the dangers of implementing a so-called child-protection do-not-e-mail list.